OFFICER PRESENTING THE DESTINATION
Mrs Gunta Ušpele
COUNTRY
Latvia
TYPE OF DESTINATION
Seaside
NAME OF THE ORGANIZATION
Jurmala City council, Tourism department
DESTINATION
RESIDENT POPULUTION
20,000 – 59,000
NIGHTS SPENT BY TOURISTS (per year)
200,000 – 599,000
DISTANCE FROM THE MAIN URBAN CITY (KM)
20 – 59
DISTANCE FROM THE MAIN AIRPORT (KM)
0 – 19
MARKET
- Families with older children 20%
- Families with young children 15%
- Mature couples 20%
- Groups of friends 10%
- Solo travellers 10%
- Young couples 10%
- Elderly people 20%
MOST IMPORTANT TYPE OF TOURISM ACTIVITIES
Beach
Cycling
Recreational activities for families
Cultural tours
Adventure
MOST IMPORTANT INTERNATIONAL MARKETS
Eastern Europe
Baltics
Germany
ORGANIZATION
TYPE OF ORGANIZATION
Municipality
more than 1M
BUDGET FOR TOURISM DEVELOPMENT (Euro per year)
MOST IMPORTANT MISSION OF THE ORGANIZATION
Strategic planning
Information services for tourists/visit
Tourism infrastructure development
Promotion activities/publications
Develop sustainable tourism products/services
REPRESENTATIVE
Mrs Gunta Ušpele
HEAD OF TOURISM DEPATMENT
I am working for Jurmala city council since 2002, FAM trip organization, external dimension of tourism, participation in tourism promotional campaigns abroad.