JURMALA

OFFICER PRESENTING THE DESTINATION

Mrs Gunta Ušpele

COUNTRY

Latvia

TYPE OF DESTINATION

Seaside

NAME OF THE ORGANIZATION

Jurmala City council, Tourism department

DESTINATION


RESIDENT POPULUTION

20,000 – 59,000


NIGHTS SPENT BY TOURISTS (per year)

200,000 – 599,000

DISTANCE FROM THE MAIN URBAN CITY (KM)

20 – 59

DISTANCE FROM THE MAIN AIRPORT (KM)

0 – 19

MARKET


  • Families with older children 20%
  • Families with young children 15%
  • Mature couples 20%
  • Groups of friends 10%
  • Solo travellers 10%
  • Young couples 10%
  • Elderly people 20%

MOST IMPORTANT TYPE OF TOURISM ACTIVITIES

Beach
Cycling
Recreational activities for families
Cultural tours
Adventure

MOST IMPORTANT INTERNATIONAL MARKETS

Eastern Europe
Baltics
Germany

ORGANIZATION


TYPE OF ORGANIZATION

Municipality


more than 1M

BUDGET FOR TOURISM DEVELOPMENT (Euro per year)

MOST IMPORTANT MISSION OF THE ORGANIZATION

Strategic planning
Information services for tourists/visit
Tourism infrastructure development
Promotion activities/publications
Develop sustainable tourism products/services

REPRESENTATIVE


Mrs Gunta Ušpele

Mrs Gunta Ušpele

HEAD OF TOURISM DEPATMENT

I am working for Jurmala city council since 2002, FAM trip organization, external dimension of tourism, participation in tourism promotional campaigns abroad.