Mincio Park best practice
The Eden has became “star” in hundred of photos taken in two photographic contest organized by the Park – for every kind of photographer, amateur or professional – and posted live on Facebook Page Parco del Mincio to raise awareness of our Eden destination “Valli del Mincio and Mantua lakes”.
The first contest – in June -, named “Mantova skyline” and dedicated to the rinascimental city profile reflecting in the water of Mincio river, got 43,000 views. The second – in July -, named “Riflessi di loto” and dedicate to the delicate ecosystem in natural reserve and Eden destination “Valli del Mincio” – where the presence of a large island of lotus flowers is a “symbol” of the territory – got 54,000 views.
The two contest was attended by 80 photographers who have produced more than 700 photo dedicated to flora, fauna and EDEN landscapes. A committee has selected the 10 best photos that have been “voted” on the on-line issue of the main local newspaper, the Gazzetta di Mantova.
The winning image of the contest has been also valorized on Instagram account of the Gazzetta di Mantova – who has 9,500 followers – and used as cover of the weekly insert of the newspaper.
In a second selection we have chosen 56 photos that have been printed in large format for an exhibit in the center of Mantova. The exhibition has also become a social event that produced a lot of posts created by the authors, their family and tourists. Thousands of people have admired and, in turn, photographed the images on display.
Facebook Page Parco del Mincio has 3,624 fans and every day we publish photos, link, status or video that describe and promote our Eden destination. We also cross-post the storytelling about Eden destination “Valli del Mincio” in our Twitter account, @ParcoMincio, which has 569 followers and about 3,000 views a month, and in the new Instagram account, @visitmincio, which has 112 followers.